We’ve all seen the impressive contouring that bronzer can create on faces, but now the art of contouring is being used for a whole new purpose, but one that’s near and dear to our hearts: finding the perfect pair of jeans. Scientists have used contouring to create near-perfect bottoms in Lee’s Body Optix jeans, which make your booty look better by attracting the right amount of light in all the right places.
The company says the visual science creates the illusion of “a perkier backside by lifting and shaping the rear while slimming and lengthening the legs.” According to Lee's website, “laser applied finishes create precise lighting gradients based on ideal body proportions to shape and flatter the body.”
So these jeans don’t just hug your curves, they create a 3D effect on your rear end using light and dark denim shades. And the best part is, they’ll finally be available in the U.S. this summer.